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Justin Floyd

CEO, RedCloud

The challenge of marketing to developing economies

Posted by Justin Floyd | Tags: Marketing, Bottom of the Pyramid, Services that Matter

Almost a third of the world's population earns $2.50 or less a day. Putting aside the extraordinary disparity in the world’s wealth – and its hopelessly uneven distribution what is clear is that this should be seen as a considerable market opportunity – rather than humanitarian crisis.

Read more | Comments (0) | Jul 04, 2011

Careful what you wish for

Posted by Justin Floyd | Tags: Entrepreneur

It's easy to be seduced by the headline grabbing valuations of companies- especially in the technology space- at the moment. An Entrepreneur's head can be turned thinking of the end game and how they can raise money at the top end of normal.

Read more | Comments (0) | Jun 20, 2011

It's nothing personal - just business

Posted by Justin Floyd | Tags: Entrepreneur

Marc Andreessen once said: “Do you know the best thing about starting a company? You only ever experience two emotions: : euphoria and terror. And I find that lack of sleep enhances them both". Andreessen’s on the money

Read more | Comments (0) | Jun 05, 2011

Financial Services; they still don't get it

Posted by Justin Floyd | Tags: Financial Services

The rise of the Internet means big questions over the so called value of middlemen. Music, books, technology and marketing have been transformed - today the customer holds the balance of buying power, and that's a good thing. However financial services isn't buying into that idea- and remains stubbornly rooted in its old ways.

Read more | Comments (0) | May 30, 2011

The best way to learn to be an Entrepreneur? Act like one.

Posted by Justin Floyd | Tags: Entrepreneur

Most people work for someone else. Sure, a part of them would like to be their own Boss, but that little voice inside their head pulls them up short with the 'what happens if it all goes wrong' question. So they go to work for somebody who has that worry.

Read more | Comments (0) | May 23, 2011

Shift Happens

Posted by Justin Floyd | Tags: Entrepreneur, Blogs

Someone was bound to ask the question eventually. In the new currency - where your social, and increasingly corporate standing is ranked by the number of followers that you have, just what is a Facebook or Twitter follower worth?

Read more | Comments (0) | May 16, 2011

The rise of the mobile web and an 82 year old woman

Posted by Justin Floyd | Tags: Mobile Web, Entrepreneur, Bolivia

To Bolivia I went last week. Le Paz- the capital city is something like 9,000 feet above sea level - now I know what it must be like to breathe in a space suit. It’s also home to some of the smartest Entrepreneurs I have ever met.

Read more | Comments (0) | May 09, 2011

Bolivia's first micro-lending and mobile money exchange

Posted by Justin Floyd | Tags: Bolivia, MFI, Mobile Money

Fundación para el Desarrollo Productivo y Financiero (PROFIN) and RedCloud Technologies Ltd Cambridge United Kingdom have launched Bolivia’s first mobile money exchange pilot that lets MFI’s in Bolivia disburse loans via their mobile handsets

Read more | Comments (0) | Oct 07, 2010

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Justin is founder of RedCloud and an award winning Entrepreneur of almost 3 decades. A regular on twitter and blog pages, Justin is a trusted advisor to many.

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  • The challenge of marketing to developing economies
    Posted by Justin Floyd on Jul 04, 2011
  • Careful what you wish for
    Posted by Justin Floyd on Jun 20, 2011
  • It's nothing personal - just business
    Posted by Justin Floyd on Jun 05, 2011
  • Financial Services; they still don't get it
    Posted by Justin Floyd on May 30, 2011
  • The best way to learn to be an Entrepreneur? Act like one.
    Posted by Justin Floyd on May 23, 2011
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