Iceni Blog

News and views from the Iceni Community

The challenge of marketing to developing economies

Posted by Justin Floyd | Tags: Marketing, Bottom of the Pyramid, Services that Matter

Almost a third of the world's population earns $2.50 or less a day. Putting aside the extraordinary disparity in the world’s wealth – and its hopelessly uneven distribution what is clear is that this should be seen as a considerable market opportunity – rather than humanitarian crisis.

Careful what you wish for

Posted by Justin Floyd | Tags: Entrepreneur

It's easy to be seduced by the headline grabbing valuations of companies- especially in the technology space- at the moment. An Entrepreneur's head can be turned thinking of the end game and how they can raise money at the top end of normal.

It's nothing personal - just business

Posted by Justin Floyd | Tags: Entrepreneur

Marc Andreessen once said: “Do you know the best thing about starting a company? You only ever experience two emotions: : euphoria and terror. And I find that lack of sleep enhances them both". Andreessen’s on the money

Financial Services; they still don't get it

Posted by Justin Floyd | Tags: Financial Services

The rise of the Internet means big questions over the so called value of middlemen. Music, books, technology and marketing have been transformed - today the customer holds the balance of buying power, and that's a good thing. However financial services isn't buying into that idea- and remains stubbornly rooted in its old ways.

www.icenimobile.com

Posted by Tim Murdoch | Tags: Company

Welcome to Iceni’s new website. We’ve been under construction for quite a while now, holding back rather than shouting out; standing out rather in a 24x7 online world and an industry noted for its noise and bravado.