Iceni Blog

News and views from the Iceni Community

The challenge of marketing to developing economies

Posted by Justin Floyd | Tags: Marketing, Bottom of the Pyramid, Services that Matter

Almost a third of the world's population earns $2.50 or less a day. Putting aside the extraordinary disparity in the world’s wealth – and its hopelessly uneven distribution what is clear is that this should be seen as a considerable market opportunity – rather than humanitarian crisis.

Careful what you wish for

Posted by Justin Floyd | Tags: Entrepreneur

It's easy to be seduced by the headline grabbing valuations of companies- especially in the technology space- at the moment. An Entrepreneur's head can be turned thinking of the end game and how they can raise money at the top end of normal.

It's nothing personal - just business

Posted by Justin Floyd | Tags: Entrepreneur

Marc Andreessen once said: “Do you know the best thing about starting a company? You only ever experience two emotions: : euphoria and terror. And I find that lack of sleep enhances them both". Andreessen’s on the money

Financial Services; they still don't get it

Posted by Justin Floyd | Tags: Financial Services

The rise of the Internet means big questions over the so called value of middlemen. Music, books, technology and marketing have been transformed - today the customer holds the balance of buying power, and that's a good thing. However financial services isn't buying into that idea- and remains stubbornly rooted in its old ways.

The best way to learn to be an Entrepreneur? Act like one.

Posted by Justin Floyd | Tags: Entrepreneur

Most people work for someone else. Sure, a part of them would like to be their own Boss, but that little voice inside their head pulls them up short with the 'what happens if it all goes wrong' question. So they go to work for somebody who has that worry.